Affiliate Marketing
Affiliate marketing can be deployed in many scenarios as an extremely
effective sales channel. It involves entering into a partnership based on
performance-linked remuneration models, which are cost-effective and thus make
this sales channel particularly attractive. Alongside the opportunities,
affiliate marketing also has downside risks, however. The legal position is not
always straightforward and the affiliates in the partner program must be well
managed.
Before launching a partner program, we recommend conducting detailed
analysis of the opportunities, risks, and costs involved. Affiliate marketing
is not always a sensible proposition.
Our
services
SoQuero can provide expert
advice and guidance on all aspects of affiliate marketing.
In-house support and implementation:
- Detailed market analysis, including competitor
benchmarking
- Development of concept for in-house
implementation
- Support for network selection and setting
up of partner program
- Practical employee training
- Ongoing advice during implementation
process
Implementation by external agency:
- Detailed market analysis, including
competitor benchmarking
- Preparation for agency pitch
- Practical employee training
- Support and advice when selecting the
agency
Affiliate marketing consulting from SoQuero—how you
benefit:
- Extensive practical experience as both
merchant and affiliate
- Direct contacts with networks and the
affiliate marketing scene
- Complete impartiality (including advising
against affiliate marketing)
- Daily or hourly rates charged
