Bid Management Software
SoQuero bid management software is an extensive and efficient platform
used by our campaign managers for analyzing and optimizing SEA campaigns.
The application consolidates data from advertising networks and tracking
systems into one system, whose data enables an optimal analysis of campaign
performance. The software relies on different filters and sorting options to perform
a most thorough analysis of all relevant KPIs (CR, CPC, PSR, CTR, QS, profit, etc.) on the search
engine, campaign, ad group and key word level.
Special to the SoQuero Bid Manager is its rule configurator, a tool that
creates individual rules for analyzing and optimizing all SEA-related
factors. The results can be manually or
automatically applied in campaigns.
The SoQuero bid management solution contains a unique algorithm for
profit maximization that has been developed in cooperation with the Department
of E-commerce at the University of Frankfurt. This algorithm is used to
determine optimal bids that maximize profit after acquisition costs. Learn more
about the algorithm under profit optimization algorithm.
Advantages:
- Easy to use
- Time savings through
automated bid management
- Flexible rule
configurator
- Profit
maximization algorithm
- Possible to
integrate assists
- Can be
segmented by campaign
- Analyze and
optimize all relevant factors
- Analyze and
optimize different conversion goals
- Superior
campaign control through generation of recommendations
- The software
makes recommendations to the campaign manager that can be manually
implemented
- Individually
definable metrics
- Integration
with various tracking systems
