Optimized Bid Management with myMetric

• SoQuero expands bid management software
• Custom KPIs and improved forecasts thanks to myMetric
• myMetric supports both store managers and agencies

Frankfurt am Main, July 14, 2010 – SoQuero GmbH, a subsidiary of Intershop Communications AG, has added a new feature, myMetric, to its SaaS bid management solution. myMetric enables users to define their own performance criteria (KPIs) alongside standard values and incorporate them into their reporting activities. Up to 20 parameters can be combined.

Store managers and agency campaign managers dealing with SEA campaigns on a daily basis regularly have to include custom KPIs in their reports together with standardized KPIs, such as cost per click (CPO), cost per order (CPO), and click-through rate (CTR). This requirement presents a challenge because the available tools are often incapable of producing the relevant information.

Working closely with its customers, SoQuero has developed myMetric, a feature that allows campaign managers to define KPIs in accordance with their own needs. The new values can then be freely combined with other parameters. As well as the usual analysis data, combining various average values makes it possible to forecast future budget consumption, anticipated monthly clicks, conversion rates, etc. Such values can provide valuable insights, particularly where tiered payment models are involved, enabling early identification of trends and appropriate countermeasures.

By allowing total flexibility with regard to target values and KPIs, SoQuero is continuing to give campaign managers and SEA tools maximum design and analysis freedom.