Practical Tips and Success Stories from the Experts: econda and SoQuero team up at dmexco

Karlsruhe/Frankfurt, Germany, September 7, 2010. Now in its second year, dmexco will again feature a series of informative seminars on current marketing topics that aim to offer practical insights, successful case studies, and inspiration for everyday marketing tasks. Web analytics experts econda and online marketing specialist SoQuero are both exhibiting at the show and the long-term partners have decided to give a joint presentation. On September 15th, Thomas Grübel, Director of SEA at SoQuero GmbH, and Christian Hagemeyer, Team Leader Client Relations at econda GmbH, will be speaking on the subject of “User Journey – Multichannel Tracking with Assists, Affiliate Clearing, and Post-View Measurement.” Issues covered include basic terminology, the technologies involved, examples of best practice, and practical advice. A Q&A session with the two experts will round out the seminar. The presentation will take place at 4:00 p.m. in seminar room 4.

“Terms like 'customer journey,' 'assists,' and 'multichannel marketing,' have become popular buzzwords,” says Christian Hagemeyer, Team Leader Client Relations at econda. “At the same time, not enough attention is paid to the correlation between different online marketing channels in the context of online marketing, despite this correlation being vital to selecting the most efficient marketing options. The intention of our dmexco seminar is to present a technology that makes it possible to measure previously undetected results. Using practical examples, we will show how optimization potential can be identified and exploited.”

With its strong focus on a customer- and brand-centric view, dmexco has become an international platform and industry meeting place for marketing and media professionals. SoQuero and econda are both exhibiting at dmexco 2010 in Hall 8: SoQuero can be found at booth 009 in Aisle E, while econda will be at booth 080 in Aisle G.