SoQuero Acquires start.de Travel Portal as New Customer

• SoQuero to handle SEA activities for start.de travel portal

• SEA services again certified by BVDW for 2011

Frankfurt am Main, March 3, 2011 – SoQuero GmbH, a subsidiary of Intershop Communications AG, has acquired Deutsche Bahn AG’s start.de travel portal as a new customer, thereby growing the customer base in its successful travel market segment.

Established in 1997, start.de is one of the most successful online travel portals in Germany, with a range comprising price comparisons of major tour operators, last-minute deals, hotels, holiday homes, flights, rail trips, hire cars, city breaks, tours, and cruises. To further optimize its search engine marketing, the company, which received the TÜV “s@fer shopping” quality seal in 2005, invited several online marketing agencies to pitch against each other.

Certified for its professional, reliable online marketing services, SoQuero was chosen to handle the task of making efficient use of the budget available for search engine marketing (SEM) activities, including design, implementation, and management of SEM campaigns.

As a Google AdWords Certified Partner, SoQuero is ideally positioned to deploy the wealth of available functions and tools in everyday SEA campaign management activities for the benefit of its customers. SoQuero has also again been certified in 2011 by BVDW for its SEA with regard to efficiency, customer satisfaction, experience, professionalism, and commitment in this market.