SoQuero responds fast to latest ruling of German Federal Court of Justice (BGH)
- Price search engines must show right price information
- SoQuero introduces price watch functionality
- Minimizing risks of price increase
Frankfurt am Main, April 7, 2010 – SoQuero GmbH, a
subsidiary of Intershop Communications AG, is extending its feed
technology. Although price search engines have long been an established
part of online marketing strategy, they present sellers with a major
challenge: how can the data, particularly the price information
displayed, be kept up-to-date? The SoQuero feed technology provides
valuable support here with regard to the distribution and optimization
of products and the resulting revenues.
Hot on the heels of the recent BGH decision, SoQuero GmbH is adding
price watch functionality to its feed engine, enabling online retailers
to identify and correct price inaccuracies immediately. If required,
SoQuero can provide troubleshooting support and deactivate products
displaying incorrect information. In addition, the built-in product
content management system allows product information to be modified
regardless of the product’s status in the actual store. Sellers can
thus act ahead of planned product changes and inform price search
engines in advance. Kai Wolfram, CEO of SoQuero GmbH states: „Using the
SoQuero technology our customers get a head start in comparison to
users of other feed engines and minimize the risk of receiving an cease
and desist letter.”
About SoQuero
Established
in 2004 and headquartered in Frankfurt am Main, SoQuero GmbH is a subsidiary
agency of e-commerce pioneer Intershop Communications AG and specializes in
professional, reliable online marketing solutions.
Offering 10
years of online marketing experience, 18 years of e-commerce expertise,
coordination and implementation of international projects in more than 20
languages, professional support from experienced and highly motivated campaign
managers, and excellent tools for daily optimization of advertising
effectiveness, SoQuero GmbH is a reliable and successful online marketing
partner.
Certified by
BVDW since 2006, the company specializes in search engine optimization (SEO),
search engine advertising (SEA – Google Adwords Certified Partner), and product
data marketing (PDM). Close cooperation with Intershop and TheBakery also
enables development of complex solutions across the e-commerce value chain.
SoQuero’s
customers include Best Western Hotels, Royal Caribbean, le boat, Music Store,
Mettler Toledo, and SOS Kinderdörfer. For more information, visit www.soquero.de.
