Tradoria Chooses Product Data Marketing from SoQuero

SoQuero Feed Engine enables efficient updating of Tradoria sellers’ product data

Frankfurt am Main, April 19, 2011 - Major online shopping center Tradoria has teamed up with SoQuero GmbH, a subsidiary of Intershop Communications AG. Under the agreement, SoQuero GmbH will handle efficient placement of current product data from Tradoria sellers in price search engines and product comparison sites. SoQuero has thus added another German e-commerce pioneer to its customer portfolio.

The media usage behavior of many online shoppers means that price search engines, product comparison sites, and shopping communities are becoming increasingly important. Online sellers are faced with a number of challenges when choosing a provider, from ensuring that distributed data is up to date and generating data exports in accordance with specific requirements to the necessary control mechanisms based on content criteria. All too often, optimization potential cannot be fully exploited due to inadequate automation processes.

Using the SoQuero Feed Engine, Tradoria can prepare, deliver, and centrally track product data from the integrated stores across more than 200 channels in 8 countries via a single technical link and efficiently manage it in accordance with self-defined, KPI-based rules.

About Tradoria GmbH

The Tradoria e-commerce platform has been a leading German provider of online shop solutions (with shopping portal) since 2007, with a diverse and ever-expanding range of products. Visitors to www.tradoria.de currently have a choice of over five million products from 4,800 sellers across Germany. The multi-award winning, end-to-end solution can be deployed by e-commerce newcomers, as a powerful sales channel for existing online stores, or as a multi-channel solution for brick-and-mortar retailers. Tradoria’s full-service offering includes complete payment handling, customer communication during the order process, continuous updating of sellers’ terms and conditions, and responsibility for the risk of non-payment. As well as being presented in their own online stores, the products and stores of all Tradoria sellers are listed on the shopping portals Tradoria.de or Tradoria.at.