SEA Campaign Management
The use of search engine advertising
can lead to a significant increase of visitors to your website in a very short
time. But since each ad click doesn’t necessarily result in a conversion, an ad
campaign must be individually adapted to the target group. And here is where
professional campaign management is a must-have.
With more than 6 years of experience
in SEA and collaboration with the Department of E-commerce at the University of
Frankfurt, we offer our customers an ideal combination of expertise gained in
the field and the latest scientific findings. Our work is enhanced through bid
management software configured for specific goals. We use this foundation for
optimal campaign management while adhering to what you define as your goals.
We support you during the entire
search engine advertising process – from the development of your campaign to
ongoing optimization. We help you choose the right platforms for running your
ads (Google, Google Display Network, Yahoo!, Bing, Facebook, Mirago). The ads
themselves may involve text, images or video. Running ads on channels such as
YouTube offers many different possibilities for increasing your reach to a
specific target group. We design and manage a YouTube brand channel for you,
with a layout adapted to your own preferences. Your video ad can then be run
for a relevant search query or next to similar video content. We are happy to
consult with you on other types of advertising available on YouTube and other
advertising channels.
Our experienced campaign managers can
rely on professional tools in their work. These include SoQuero
Bid Management Software and the Econda tracking system, the best web analytics software in
Europe (Source: IdealObserver Ranking). In addition to the “Last Cookie wins”
principle, Econda doesn't just rely on the keyword that led to a conversion,
but also all other search terms that have influenced a customer's purchase.
These so-called ‘assists’ are considered to be an important factor in keyword
optimization.
