SEO Strategy

To give your SEO strategy a solid foundation, all parameters and key figures must be precisely defined in advance so that success can be measured as the project proceeds.

SEO is not a matter of trial and error. Accordingly, the following parameters will be defined with you in advance:

  • Definition of the most important search terms for your website. You should choose the keywords that drive your SEO campaign with performance criteria in mind. Leveraging the experience of SEA campaigns is recommended here.
  • Analysis of the competition: after definition of the keyword cluster, we conduct a ranking analysis and establish your direct competitors.
  • We then determine the status of your website’s external links and those of your direct competitors.
  • Baseline measurement: current ranking of your website and competitors and of existing search engine traffic—both overall and using defined terms.
  • Analysis phase: creation of on-site and off-site consulting documents and an action plan

Our SEO Consulting Services

On-Site Analysis

To define the on-site activities, we perform analysis in the following areas:

  • Checking of source code with regard to search engine-relevant criteria
  • Keyword density of content pages, semantic analysis
  • Server header responses/error behavior of Web server
  • URL output and navigation structure, on-site interlinking, bot guidance
  • Cookie management
  • IP/domain popularity
  • Handling of language versions/existing domain concept
  • Content management/content duplication or reproduction
  • Current level of visibility to leading search machine technologies
  • Search engine robot simulation to identify problems when scanning the website
  • On request, analysis of content management system (CMS) with regard to search engine criteria
Off-Site Analysis

Off-site optimization is responsible for around 60 percent of SEO project success. We analyze your website in the following areas:

  • IP/ Domainpopularity
  • Optimization and expansion of existing external links
  • Analysis of external interlinking of your compatitors and acquisition of new links for your website
  • Identification of link hubs
  • Identification of online cooperation partners
  • Optimization of corporate interlinking
  • Identification of opportunities for social media optimization, online PR, link baiting
  • Review of excisting social media activities; if necessary concept for opening new channels

Detailed information about the subject you can find under Link building.

Action Plan

Following the analysis phase, we create comprehensive consulting reports and action plans. During an action plan presentation, the project steps will be agreed upon with you and defined in a project plan.

As the project progresses, we carry out regular reviews to ensure implementation of the SEO plan.

Success Measurement and Monitoring

Success monitoring is vital to search engine optimization. Instead of leaving our customers on their own, we closely monitor the success of the SEO project using our SEO tools:

  • Positions achieved in search engines, hits, and conversion rates for the specified search terms
  • Monitoring of site positioning and links and competitors’ sites