To give your SEO strategy a
solid foundation, all parameters and key figures must be precisely defined in
advance so that success can be measured as the project proceeds.
SEO is not a matter of
trial and error. Accordingly, the following parameters will be defined with you
- Definition of the most important search
terms for your website. You should choose the keywords that drive your SEO
campaign with performance criteria in mind. Leveraging the experience of SEA campaigns
is recommended here.
- Analysis of the competition: after
definition of the keyword cluster, we conduct a ranking analysis and
establish your direct competitors.
- We then determine the status of your website’s
external links and those of your direct competitors.
- Baseline measurement: current ranking of
your website and competitors and of existing search engine traffic—both
overall and using defined terms.
phase: creation of on-site and off-site consulting documents and an action