SEO Workshops
We have extensive
experience when it comes to coaching IT and marketing departments, SEO teams,
and media agencies. We are happy to work out your information needs with you in
advance and conduct on-site SEO workshops that are tailored to your
requirements.
We can train your staff in the following areas and more:
Copy writing workshops / Web writing for editors
- Introduction
to the topic of search engine optimization (SEO basics)
- On-site
factors / off-site factors
- Content
acquisition by search engines
- Latent
semantic indexing
- Theme based
indexing
- Text creation
– relevant parameters: keyword density, etc.
- Possibilities
for optimizing text
SEO workshops (training for
in-house SEO teams)
- What are your
tasks as an SEO team member within your company?
- What content
needs to be created and generate traffic through search engines? How can
this be optimally handled for users and search engines?
- Which tools
could help you in your work on a daily basis?
- How can
internal workflows be defined and structured?
- How should
cooperation be organized with other teams within a company?
- How do you
define and track your KPIs?
- Which SEO
performance reports are important and how do you collect the data?
SEO expertise
- What role does
SEO play in the context of your online marketing plan?
- How do you
select the right keywords?
- What technical
and content factors require adaptation (“search engine compliance”)?
- How does the
rollout of your custom SEO strategy look?
- What is your
competition doing?
- What are the
current SEO trends and what factors should you prioritize in order to
viably rollout your SEO strategy for the long term?
