Social Media Advertising
Social Media Advertising (SMA), a subset
of Social Media Marketing, is attractive to advertisers with specific target
groups because of its very large reach and focused targeting. Special filters
identify target groups through demographic data and with the help of
preferences from friends. This gives our customers an accurate picture of their
campaign’s success. Social Media Advertising campaigns also make it possible to
integrate interactive features into an ad, such as comment boxes, survey
fields, social games, like buttons or embedded applications. Besides Facebook,
Twitter and YouTube, SoQuero enables our customers to reach up to 70 different
social media networks on which we are running display and CPC campaigns.
