Social Media Monitoring
Social media monitoring covers general
observation of the market, measures achievements and goals, identifies relevant
social media channels, plays a role in Reputation Management and provides input for scheduled social
media marketing campaigns. Relevant social media monitoring is a crucial
component of being well prepared for participating in a dialog with customers
and keeping track of who is
talking/writing about a brand, where
and in which tone. We advise and support our customers in
monitoring sources such as blogs, forums, Facebook, Twitter, YouTube and other
important social media networks.
Social media monitoring
consulting/support:
- Implementation
of monitoring tools
- Identification
of important networks
- Analysis
of dialogs, classification as negative, neutral, positive
- Quantitative
and qualitative processing of researched data
