Social Media Optimization

Social Media Optimization (SMO) is also a part of Social Media Marketing and enables search engine signals from social media streams to be factored into search engine rankings. In this way social media optimization becomes a part of our customer’s SEO Campaign, having a positive effect on organic rankings. Our many years of experience in SEO and our good network in the industry enables us to understand the latest developments in search engine signals and know how to best leverage them for our customers. To that end, we focus primarily on the findability of their website in social media optimization.

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Synergies between SMO and SEO:

  • Enables findability in real-time search
  • Social Search: interactions through wall posts, discussions, comments or “likes” etc. are factored into search engine ranking (Facebook, Twitter, YouTube etc.)
  • Improves organic rankings
  • Direct impact on a website’s findability