Social Media Marketing (SMM)

Over 650 million active Facebook users, 200 million active twitterers and 2 billion views per day on YouTube have all contributed to a complete revamp of how companies run their communications. One-sided communication has been revolutionized into a dialog. Passive consumption has become active involvement in a brand and standardized products can be increasingly personalized. In short, social media has made it possible for companies to actively enter into a dialog with their customers.

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Your advantages with SoQuero:

SMO/SMA combined with SEO

Social media meanwhile has come to exert a big influence on organic search engine rankings. Social media is a marketing and communications channel as well as a means to improve the findability of a company website. Accordingly, the SMO and SMA areas are closely linked to our SEO area.

Transparent work methods

An essential and constant component for us and our customers is the measurement of goals and success based on transparent reporting.  Precise agreements and processes offer our customers a high level of transparency in relation to our work methods.

Flexibility

In addition to expert, strategic consulting in the areas of SMM, SMA and SMO, we also offer operational support and maintenance of social media channels by SoQuero on a customer’s behalf. With SoQuero, our customers have a competent partner who is able to handle both the implementation of SMO measures and SMA campaigns.

Quality

The SoQuero Social Media area gives our customers access to a complete team that is firmly networked with creative agencies and other partners. The close connection to our other core areas of expertise in SEO, SEA and PDM positions us to be a single-source service provider for our customers. Our contributions to various guidelines (BVDW guidelines) and participation in social media events and trade shows also makes us an experienced social media partner.

A clear and well-conceived integration of social media marketing (SMM), social media optimization (SMO) and social media advertising (SMA) in a customer’s current marketing strategy yields the following advantages:

SMM:

  • Increase brand awareness
  • Create authenticity and affinity
  • Manage reputation
  • Observe and shape opinions
  • Generate online conversations about company content
  • Bond with customers and acquire new customers
  • Provide social customer service
  • Further develop products and create new ones

SMO:

  • Improve organic search engine rankings
  • Improve visibility of brand/product/website

SMA:

  • Targeted advertising for specific groups
  • Generate reach

Through our expertise SoQuero offers professional consulting in the areas of Facebook marketing, social media advertising, social media optimization, reputation management, social media monitoring and general social media consulting.